Motorway signals the death of the bad deal, with their network of more than 5,000 verified dealers, competing to give car sellers their best price


● 3.5m Brits regret the sale of their car, admitting that the process of selling was poorly researched, costing them money as a result
● More than a quarter (27%) of those who sold their car say they lacked negotiation skills and ended up losing money during the sale
● Surprisingly, 41% of Brits don’t know how much their car is worth – making it even harder to get the best price when selling

May 2023: A new study by Motorway, the UK’s fastest growing used-car marketplace, reveals 6.3m Brits have accepted a bad deal when selling their car. Those accepting bad deals did so out of convenience, ultimately losing them money from the sale. What’s more, 3.5m Brits regretted the sale of their car because it was poorly researched and did not achieve the best price possible.

Ease and convenience are often a key driver for any sale, with many car owners going directly to an instant buyer or their local dealer, or they’ll make a quick private sale transaction on a classified site. 7.8m Brits reveal they only go to one dealer when it’s time to sell, accepting the valuation and sale price of one person’s opinion.

Sell your car with Motorway - Get your highest offer - Get offers from over 5,000 verified U.K. dealers.

Once on the forecourt, car owners often accept the first offer, with more than a third (37%) confirming they are intimidated by the haggling process altogether, putting them off getting the best price for their vehicle. More than a quarter (27%) of those surveyed said they lacked the negotiating skills to get the best price, whilst 23% revealed social anxieties were the reason they did not attempt to negotiate a higher figure.

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Surprisingly, 41%1 of car owners don’t know how much their car is worth, which makes negotiating the best price nearly impossible.

The Death of the Bad Deal

Motorway’s extensive network of over 5,000 verified dealers means motorists don’t have to compromise on time, price, or convenience when selling their cars. And, since the process is 100% online, they can do so quickly, from the comfort of their own homes.

Alex Buttle, Co-Founder of Motorway, which commissioned the research, said: "Selling your vehicle can be daunting for many, particularly if you don’t feel confident or knowledgeable about cars, but there is an easy and simple way to sell your car online. At Motorway, our dealer network matches each seller with the dealer willing to pay the most, in as little as 24 hours, for free. And with free home collection and fast payment, we take all the hassle out of selling for a great price.”

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Sell your car with Motorway - Get your highest offer - Get offers from over 5,000 verified U.K. dealers.

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Notes to Editors
1Research conducted by Censuswide, with a national representative sample of 2,000 adults (aged 18+) between 07.11.2022 and 12.12.2022.

Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles

242 Bruton to include research notes here


About Motorway:
Motorway is the UK’s fastest-growing used car marketplace. They connect people selling their car directly with their network of more than 5,000 verified car dealers, matching each seller on their platform with the dealer who most wants to buy their car. Motorway helps car owners sell their cars 100% online for a great price in as little as 24 hours, with their car collected from home for free, while supporting our car dealer partners to easily acquire the best used car stock.